90-Day Content Calendar
Complete launch strategy | January 15 - April 15, 2026 | P2P Golf Marketplace
Complete launch strategy | January 15 - April 15, 2026 | P2P Golf Marketplace
Drive app downloads, establish brand awareness in the golf community, build community around the 1M Kids mission, and generate marketplace transactions through authentic, expert content.
Primary: Recreational golfers 25-55 buying/selling equipment
Secondary: Golf enthusiasts, equipment upgraders, budget-conscious players, beginners entering the sport
Instagram: Brand storytelling, lifestyle
TikTok: Viral moments, tips
YouTube: Long-form education
X: Golf community engagement
LinkedIn: B2B, founder story
Facebook: Community building
Equipment Education: 35%
Community & Mission: 25%
Seller Success: 20%
Ambassador Content: 15%
Promotional: 5%
January (15-31): $4,200
February: $9,100
March: $11,300
Channels: Meta, Google, TikTok, YouTube
App Downloads: 33,300 (90 days)
New Sellers: 4,200
Transactions: 3,050
Social Followers: +25,000
Campaign starts Jan 15 | 20 posts scheduled | Launch & Awareness Phase
35 posts scheduled | Growth & Engagement Phase | Target: 12,000 downloads
35 posts scheduled | Momentum & Scale Phase | Target: 16,800 downloads